Mission and vision

Mission: To put the power of Solution Focused questions within reach for everyone and make anyone a strength and smile finder.

Vision: Every second of a smile as a reply strengthens people.


Me: Being raised on a farm in the Netherlands with six (!) big brothers and two big sisters, I've learned from day one that 'humor and common sense' are the way you deal with difficulties.

Having been a (special educational) teacher for decades I've connected with more than a 1,000 pupils and their parents, families, teachers and their service providers. Every encounter demanded fine tuning regarding tone and attitude so we should get the best out of ourselves while working together. The basis was mutual respect and 'looking into the future'.

My 'chapters in life' have formed through struggles and challenges to who I am now: determined, joyful, creative and at the same time down to earth.

Looking forward to meet face to face and online at least 1,000 different people! What a challenge to bring out the best in managers and their team!

Quote Ella de Jong, April 2021:

"There is a challenge in every persons' life, that's where the resources will come in."

A chapter in a book

One could describe me as a person who keeps on starting over and over again.

Eileen Doyon has kindly asked me to write a chapter in one of her books in 2017. I've named it 'Starting over': my solution focused mindset helped me cope with (almost traumatic) disappointments, lowering self esteem and losing sight of kindness and its strength. It made me stronger and more determined.

I love to write while in conversations I'd love to listen and be quiet.

I am a member of the Dutch Association of Solution Focused Professionals VOPN and the European Brief Therapy Association EBTA.

I am also a member of the worldwide biggest Network Group: Business International Network BNI - Dutch chapter BNI Gouwe.

Registered at the Dutch Chamber of Commerce, KvK nr. 08131710.